Amy King, PhD

Amy King leads the Insights & Strategy team at Cambridge Design Partnership (CDP), where she specialises in human-centred research supporting the development of medical devices, combination products and digital health technologies. She partners with global pharmaceutical, medtech and consumer healthcare organisations to generate user insights that inform product strategy, design and innovation.

Amy has extensive experience designing and leading qualitative research with patients and healthcare professionals across a broad range of therapeutic areas. Her work focuses on understanding user needs, behaviours and experiences, translating these insights into practical recommendations that improve product usability, adoption and the overall user experience.